Thursday, February 17, 2011

Word of the day: Reach out

Not really a word, more of a phrase or a clause. But all of a sudden, I keep seeing it used all over the place. Maybe it started when one of my colleagues asked me to "reach out" to another colleague for information on a project I'd been supposed to be working on, but in fact knew nothing about. And the other person replied "It's too late to be reaching out," which I thought was a totally appropriate response.

Now I'm seeing it everywhere, and I wonder, what does it mean? I don't want any colleague I've never actually met "reaching out" to me. Just send me an email. Please.

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